KENYA - Africans consume up to 40 percent of bananas produced in the world every year. Like maize, rice and wheat, bananas are one of the most important and widely eaten food staples in East Africa. Kenya, Uganda, Tanzania, Rwanda and Burundi are among the world’s largest producers and people in these countries eat up to 400 kilograms of bananas every year – the highest consumption rate in the world! Despite this huge demand and market, many smallholder banana farmers in Kenya do not make enough money from their harvests due to poor storage, wastage and exploitative middlemen. In just three years, Eric Muthomi, a 27-year old law graduate has built a successful business from solving the banana problem in Meru, his Kenyan hometown. This article tells the inspiring story of this young man and his brilliant idea which has won several awards and placed him on the 2013 Forbes List of Best Young African Entrepreneurs.