Small and medium enterprises tend to underestimate the power of branding.

Many people think of “brands” as being large, important identities everybody knows about like Nike, Coca-Cola, and Harley Davidson. But building a credible identity for a small business is just as vital, and one of the first steps along the path to success.

Branding need not be a headache or anybody’s worst nightmare but it’s essential to make sure you have a little know-how before you start your business.

Ensuring that you have the basics down will allow you to steer clear of avoidable errors and take a significant amount of stress out of running a small business or start-up. Plus, if you do it right, you’ll likely find you enjoy it! And the value of a good brand is quite simply, beyond measure.

Many of the errors behind the collapse of small and medium enterprises are branding errors – or the result of business owners not understanding the importance of it.

Across the board, these are the 5 most common branding mistakes committed by small businesses. All can be avoided with a little thought and planning.

Read the full article at: How We Made It In Africa