Doing business in Africa is not for the faint-hearted, but Uber is expanding fast across the continent. The transportation network is now active in several African cities.
But to survive in Africa, Uber had to tweak its developed-country business practices to align with the local realities in African countries such as South Africa, Kenya and Nigeria.
At the recent Africa CEO Forum – held in Geneva, Switzerland – Alon Lits, Uber’s general manager for sub-Saharan Africa, highlighted some of the challenges the company is facing in the region, and how it is overcoming them.
In this article, you will learn how Uber has adapted its business to accept cash over credit cards, how it’s partnered with local banks to provide vehicle financing for its drivers, and how it’s coping with the challenges of internet connectivity and inadequate geographical mapping.
Fortune favours the bold, especially in Africa.
Well done, Uber!
Read the rest of this article at: How We Made It in Africa