The clothing business is one of the most interesting and biggest emerging markets in Africa. With a population of over 1 billion people, and is expected to reach 2.2 billion by 2050, the growth of Africa’s clothing and fashion industry will be a joy to watch over the coming years.
Right now, a chunk of Africa’s clothing industry is dependent on imports from overseas. However, I’m excited by the growing number of African entrepreneurs who are making inroads into the market using locally-inspired designs and satisfying unique and niche tastes.
Lloyd Martin is a serial entrepreneur and founder of Flow, a clothing line based in the US. Flow actually stands for “Future Leaders Of the World”.
Before starting his clothing line business, he used to be an investment banker and quit his job to pursue his entrepreneurial passions.
In this video lesson, he shares several interesting and powerful tips about starting a clothing or fashion line business.
He talks a lot about passion and making sure your clothing line fills a need in the market. He also talks about the need for doing your research and putting in the hardwork. A lot of people are looking for shortcuts to get started but Lloyd says “it’s foolish to cheat yourself out of the learning process.”
Another important point he talks about is developing a sales plan. With the intense competition in the clothing industry, every entrepreneur who hopes to succeed in this industry must have a plan for promoting, marketing and selling their clothing products.
If you have an interest in entering the clothing business, I’m sure you’ll learn a lot from Lloyd’s insights.
Enjoy the video!
Video credit: Flow Clothing