What exactly is holding back your business?

Hi, I’m John-Paul.

I know how frustrating it feels to have a dream for your business and not have the knowledge, skills or resources to make it happen.

Since 2013, I have worked with over 400 entrepreneurs in 16+ countries to overcome different types of business frustrations.

Whether you’re hunting for good business opportunities, trying to start a business, looking to raise capital or funding, eager to make more sales and grow your business, or desperate to structure your business and build a solid team of loyal and capable people, you’ve come to the right place.

Let me show you how I can help.

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Where do you need help?


There are six major business challenges I can help you solve. Select the one that affects you below:


What clients and students are saying


Through my books, courses, consulting and coaching programs, I have helped hundreds of entrepreneurs solve tough business problems. Here's what some of them have to say.


Join our Private Signature Programs

The Insiders Program

“The Insiders” is our private online community of entrepreneurs from 16+ countries who are at different stages of business. Membership comes with access to advanced business courses, private coaching with John-Paul, networking sessions, and collaboration opportunities with like-minded entrepreneurs who are on a journey to build successful businesses.

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The Roadmap Program

The Roadmap Program is our signature program for entrepreneurs and businesses that want to raise funding to start, grow, or turnaround their venture. It is a practical, intensive, and results-focused program that shows you how to prepare your business for investment. With several success stories from the program, you too can significantly change your odds of attracting investment.

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Speaking & Live Facilitation

My speaking and facilitation engagements have taken me across the African continent. They range from strategy retreats for senior management teams of mid-sized companies and high-profile cooperative societies in Nigeria, to keynote speeches at conferences and business events in Sudan, Cameroon, and Ghana, to expert-level panel discussions in Morocco. See you at your next event?

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Get the books!


JACKPOT: Top Secrets & Strategies for Raising Business Funding

Need to raise funds for your business? This book is full of interesting insights, tips, and real-life examples that reveal the immense financial possibilities and little-known funding opportunities that are available to entrepreneurs in today's world.

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101 WAYS TO MAKE MONEY IN AFRICA: Business Opportunities & Success Stories

With 4+ star ratings on both Amazon and Goodreads, this is one of the most detailed compilations of business opportunities, on-the-ground facts, market intelligence, tips and advice for anyone who's looking to start a business or invest in Africa.

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About John-Paul

I used to be the professional in a suit who would sit on the other side of the table and tell business owners what to do. When you're a business consultant who works a safe job and earns a comfy salary, talk is easy and cheap.

After a consulting stint at PricewaterhouseCoopers and a business development career in the energy industry, I made the 'crazy' move into full-time entrepreneurship. It turned out to be the toughest but most rewarding thing I have done in my entire life.

Because I understand where and how the shoe pinches in both theory and practice, I specialize in cracking tough problems that torment entrepreneurs as they start, run, and grow their businesses.

Through my courses and programs, I have worked with over 400 entrepreneurs in a wide range of industries, from agriculture and tech, to fashion, real estate, energy, manufacturing, and more.

My work and opinions have been featured in several local and international media, including CNN, the Huffington Post, and Business Day. In 2018, I was recognized by LinkedIn as one of the top Global Voices on Startups & Entrepreneurship.

While recognition for good work is great, it's really the testimonies and gratitude of my clients that power my passion for the work I do.


Listen to the Podcast!

The Smallstarter Business Podcast

Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.

If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.

You can listen, stream, or download the weekly podcasts on this website. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcast and Google Podcast.

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