John-Paul Iwuoha

About John-Paul Iwuoha

John-Paul Iwuoha is a business transformation specialist and founder of Smallstarter. Through his signature training courses and private programs, he has worked with hundreds of African entrepreneurs and business owners to overcome serious challenges with starting, growing, or turning around their businesses. His work and opinions have been featured in several local and international media, including CNN, Business Day, and The Huffington Post. He was named by LinkedIn as one of the Top Global Voices on Startups & Entrepreneurship. Click here to learn more about his signature programs.
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Africa After 2025: Time to Embrace A Challenging But Exciting Future

By |2020-07-25T15:17:43+01:00July 25th, 2020|Sponsored Content|

Sponsored post In the opening chapter of economist Thomas Piketty's book, Capital in the 21st Century, which focuses on the growing gap between the rich and poor, he cites the Marikana massacre (a 2012 incident in South Africa) as an example of the huge wealth disparities that exist between shareholders and senior management at the [...]

SBP 016: The Simple Rules I Use To Choose Between Business Opportunities

By |2020-07-22T23:10:37+01:00July 24th, 2020|Listen to the Podcasts|

Time is money. It's something I've always heard since childhood. There is even a very popular old song in my country about it. But what does it really mean? I didn't realize what time=money really meant until I started running my own business. People are pained when they lose money. But when we lose time, [...]

SBP 015: Trying To Grow Your Business? You Need To Hear This

By |2020-07-17T11:22:50+01:00July 17th, 2020|Listen to the Podcasts|

Growth is a beautiful thing That's why almost every entrepreneur is looking for new ways to grow their business. Growth brings in customers. Customers bring in sales. And sales increase the size and likelihood of profits. On top of the financial benefits, growth is good for the ego. Growth often attracts a lot of public [...]

SBP 014: 5 Strategies for Setting the Best Price for Your Product or Service

By |2020-07-10T09:29:11+01:00July 10th, 2020|Listen to the Podcasts|

Pricing can be a gamechanger in a business. It is one of those small changes you can make in your business that can yield surprising and outsized results. A lot of businesses are leaving money on the table because their prices are much lower than they should be. Some other businesses are struggling to make [...]

How Kuueza is helping small African businesses penetrate foreign markets

By |2020-07-07T11:57:45+01:00July 7th, 2020|Sponsored Content|

Sponsored post I would like to introduce you to 2 different people.  One is the retailer of African products in Atlanta, Georgia, in the United States. And the other is a medium-size business owner who is a sole distributor of various African prints, beads and handmade ladies bags in the popular Makola market Accra Ghana.  [...]

SBP 013: How To Choose A Good Name for Your Business & Products

By |2020-07-08T11:32:47+01:00July 3rd, 2020|Listen to the Podcasts|

How important is the name of a business? Does it make any difference what you call your business or name your products? Will anyone really care? You will be surprised. Choosing a good name for your business or products brings in much more than commercial benefits. It has strong psychological benefits too. Like a child [...]

How SMEs in Africa can adapt and survive the disruptions of COVID-19

By |2020-06-28T17:53:15+01:00June 28th, 2020|Sponsored Content|

Sponsored postThe impact of the Covid 19 pandemic is no doubt a big hit and unexpected blow to the global economy. Many superpowers are bleeding and for any economic recovery to happen businesses around must return to operation.With the 'new normal' of social distancing, limited contact with customers, and still more Covid-19 cases reported globally [...]

SBP 012: Should You Quit or Keep Your Job To Start A Business

By |2020-07-06T14:49:09+01:00June 26th, 2020|Listen to the Podcasts|

What do you do when you have a good, well-paid job, but still feel an unstoppable itch to express your entrepreneurial potential? Can a job and a business co-exist, or do you have to choose one and leave the other? Should you keep your job and run your startup as a side business, or should [...]

How to rent a free office and increase sales in Africa, the United States, and Canada

By |2020-06-20T15:03:58+01:00June 20th, 2020|Sponsored Content|

Sponsored post As an SME, you want a ‘local office’ presence and access in any of the available markets.  You desire information about your product availability to consumers, you want information on opportunities available to your SME in any of the African countries, and you want verified regulatory information on local taxes, government levies, trade [...]

SBP 011: Top Reasons Customers Don’t Buy & What To Do About Them

By |2020-07-06T14:49:20+01:00June 19th, 2020|Listen to the Podcasts|

You're excited. After weeks of planning and strategizing, your business or new product is now ready for launch. After all the time, sweat and money you've spent developing your concept, the day to earn your big reward has finally come. And sometimes when you're idle, you can't fight the urge to open the calculator app [...]