John-Paul Iwuoha

About John-Paul Iwuoha

John-Paul Iwuoha is a business transformation specialist and founder of Smallstarter. Through his signature training courses and private programs, he has worked with hundreds of African entrepreneurs and business owners to overcome serious challenges with starting, growing, or turning around their businesses. His work and opinions have been featured in several local and international media, including CNN, Business Day, and The Huffington Post. He was named by LinkedIn as one of the Top Global Voices on Startups & Entrepreneurship. Click here to learn more about his signature programs.
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SBP 055: A “House Brand” versus a “House of Brands”

By |2021-05-14T11:58:28+01:00May 14th, 2021|Listen to the Podcasts|

Can you hate a company and still give them your money? It happens all the time. Take Facebook for example. Some people don’t use Facebook. They prefer Instagram or WhatsApp instead. But Facebook doesn’t care. It owns both Instagram and WhatsApp and will still get your time and money. Another example. Some people don’t like [...]

SBP 054: The 4 Types of Businesses Most Entrepreneurs Have

By |2021-05-07T13:56:28+01:00May 7th, 2021|Listen to the Podcasts|

What kind of business do you want to build? The Indians and Lebanese, for example, are famous for building legacy businesses. The father builds a business that his kids can inherit and continue after he’s gone. As a result, they start getting their kids involved in the business from an early age. In America and [...]

SBP 053: How To Make Word-of-Mouth Marketing Work for Your Business

By |2021-04-30T14:30:01+01:00April 30th, 2021|Listen to the Podcasts|

I know some businesses that have never spent a single $$ on marketing. Still, they keep getting more customers. How’s that even possible? How do they do it? It’s the oldest marketing strategy ever created by entrepreneurs, but it still works very well even till today. It’s a marketing strategy your competitors will find hard [...]

SBP 052: Tricky Clauses To Watch Out For In Contracts With Investors

By |2021-04-16T10:56:03+01:00April 16th, 2021|Listen to the Podcasts|

It's a wonderful feeling. After working so hard on your business, you have finally raised money from an investor. It feels so good to have big money in the bank. Now, you can stop worrying about paying rent and salaries, and focus on growing the business. But there is a problem. There's a contract you [...]

SBP 051: How To Create A STRONG Competitive Advantage For Your Business

By |2021-04-09T12:56:43+01:00April 9th, 2021|Listen to the Podcasts|

“I will give you a better price.” This is what many entrepreneurs say when they want to convince a customer to buy. By offering a lower price, you can beat the competition, right? But there’s a problem. Pricing is easy to copy. Most of your competitors can see what you’re doing and lowering their prices [...]

SBP 050: The Amazing Power of Discipline, Consistency and Patience in Business

By |2021-04-02T13:19:30+01:00April 2nd, 2021|Listen to the Podcasts|

Good things take time. But we now live in a generation that sees patience as weakness and stupidity. We now live in an age of fast food, fast money, and fast results. Most people don't want to wait.  We want the rewards right now. But building a valuable business takes time. It takes discipline, consistency, [...]

SBP 049: How to Get Out of Debt When Your Business Owes A Lot of Money

By |2021-03-26T10:04:37+01:00March 26th, 2021|Listen to the Podcasts|

What do you do when your business owes a lot of money? You took money from people close to you. And you also borrowed money from the bank. You asked for that money because of the belief and confidence you had in the potential of your business. But then, some things went wrong. The market [...]

SBP 048: [Business Loans 101] When And How To Use Loans to Start or Grow Your Business

By |2021-03-19T14:22:21+01:00March 19th, 2021|Listen to the Podcasts|

When should you take out a loan to start or grow your business? A loan gives you the opportunity to use “other people’s money” to boost your business. It’s called ‘leverage.’ And it’s a financing strategy that many successful businesses use. But business loans are like fire. They can help you, but they can also [...]

SBP 047: Timeless Principles for Building A Strong Brand for Your Business

By |2021-03-12T15:39:08+01:00March 12th, 2021|Listen to the Podcasts|

Can a small business have a strong brand? These days, “branding” is one of the fastest ways to make an entrepreneur or business owner spend money. The industry is booming, and it’s not surprising we have a lot of branding experts these days. But branding is a two-edged sword. If you understand the value of [...]

SBP 046: The 10 Things Investors Want To Know Before They Give You Money

By |2021-03-04T19:36:06+01:00March 5th, 2021|Listen to the Podcasts|

Raising money for a business is hard. Some people have been rejected by banks and investors so many times they’ve lost count. Still, every day, deals are being closed. And that’s because one of the key ways investors and banks make money is by giving money to entrepreneurs and businesses for interest or return. But [...]