. According to the IMF's 2019 World Economic Outlook report, six of the world's fastest-growing economies are in Africa. Over the next three decades, Africa's population is expected to double to 2.4 billion. By 2050, about one in four people in the world will be African and the continent's economy could be worth $29 trillion, [...]
. The USA is the world's top economy and largest market, and it does a lot of business with the rest of the world. In 2018 alone, the US spent more than $2.6 trillion on imports from over 200 countries. America buys everything big and small – from machines and mineral oils, to food products [...]
Life is hard, especially when you're struggling to build a business. Despite your investments of time, money, and effort, it can take a long time before you start to see results, and that's one of the biggest reasons many people quit. In today's digital age of "plug and play" most people quickly lose patience [...]
The past two years have been tough for some of Africa’s biggest economies. Nigeria, South Africa and Angola, among others, have been hit with varying degrees of economic challenges, and have struggled to limp out of recessions. Times have been really hard for both small and big businesses. Hard economic times affect customer demand, which [...]
IBM. Coca-Cola. Ford. Nestlé. Pepsi. General Electric. Procter & Gamble. Bacardi. I’m sure these names ring a bell. Apart from being large, highly successful global businesses, they also have something very interesting in common: All of them have been in existence for more than a century. Yes, started over 100 years ago, the entrepreneurs who [...]
photo credit: Cyril Ruoso Do you hate competition? Do you feel other people or businesses selling the same products and services as you are giving you a hard time? Frankly, do you often pray that they’ll stumble and crumble someday, and leave you alone to have all the customers and make all the money in [...]
Attracting more customers is a big headache for many businesses. In this short video, you'll learn a very interesting method, often referred to as the 'K-L-T' method, that is sure to help you attract more people to buy from you. Want to know what 'K-L-T' means? Watch the video. You won't regret it. Enjoy!
Customers are the life blood of every business. That's why every successful business has mastered the art and science of attracting and retaining great customers by making them happy. In this guest post, Nneka Okonkwo shares a simple but very symbolic experience she had with one of her teachers from back in the day. Here we [...]
One of the secrets to business success is knowing how to set the best price for your product or service. If you set your price too high, you may scare away customers and favour your competition. If your price is too low, you may be losing profits and running your business at a loss. Is there [...]
Every business exists to sell something and without sales, all businesses would certainly die. That's why it's always important to find out the real reasons why customers are not buying your products or services. Whatever you're selling, the whole idea of succeeding in business is to find customers who will gladly give you their money in exchange [...]
