Know the Basics

Several practical tips and advice to help you start and succeed in business…

5 Reasons Most African Businesses Do Not Survive Beyond A Generation

By |2017-09-02T01:57:07+01:00July 25th, 2016|Get Inspired!, Growing your business..., Know the Basics|

IBM. Coca-Cola. Ford. Nestlé. Pepsi. General Electric. Procter & Gamble. Bacardi. I’m sure these names ring a bell. Apart from being large, highly successful global businesses, they also have something very interesting in common: All of them have been in existence for more than a century. Yes, started over 100 years ago, the entrepreneurs who [...]

6 Powerful Ways To Steal More Customers From Your Competition

By |2017-03-01T17:21:13+01:00April 25th, 2016|Growing your business..., Know the Basics|

photo credit: Cyril Ruoso Do you hate competition? Do you feel other people or businesses selling the same products and services as you are giving you a hard time? Frankly, do you often pray that they’ll stumble and crumble someday, and leave you alone to have all the customers and make all the money in [...]

How To Get More Customers: 3 Simple Steps To Get More People To Buy From You

By |2017-03-01T17:21:21+01:00March 10th, 2016|Get Inspired!, Growing your business..., Videos|

Attracting more customers is a big headache for many businesses. In this short video, you'll learn a very interesting method, often referred to as the 'K-L-T' method, that is sure to help you attract more people to buy from you. Want to know what 'K-L-T' means? Watch the video. You won't regret it. Enjoy!

5 Types of Difficult Customers – And How To Successfully Handle, And Probably, Change Them

By |2017-03-01T17:21:24+01:00December 28th, 2015|Know the Basics, Running your business...|

‘The customer is King.’ This statement is very true, considering that no business can survive without customers. If you have a product or service that no customer is willing to pay for, you don’t have a business. Period! So, this statement isn’t just a ‘feel-good’ slogan. It’s actually true; without customers, you would go out [...]

Remote Control Manager: 5 Interesting Ways to Run Your Business When You’re Not There

By |2017-03-01T17:21:25+01:00November 30th, 2015|Know the Basics, Running your business...|

Are you a slave to your business? One of the biggest reasons why most people want to become entrepreneurs is the freedom and flexibility of being your own boss, and running your own business. While this dream of freedom and flexibility is possible, there are many business owners who cannot leave their business, even for [...]

How to Make Your Customers Love Your Business: Tips from my School Teacher

By |2017-03-01T17:21:26+01:00November 16th, 2015|Growing your business..., Know the Basics|

Customers are the life blood of every business. That's why every successful business has mastered the art and science of attracting and retaining great customers by making them happy. In this guest post, Nneka Okonkwo shares a simple but very symbolic experience she had with one of her teachers from back in the day. Here we [...]

Macro Finance is the way to go for Africa. An interesting idea from Sangu Delle

By |2017-03-01T17:21:30+01:00October 4th, 2015|Starting your business..., Videos|

Sangu Delle believes Africa should favour macro funding. And he makes several interesting points to support his views. What do you think?

How To Set The Best Price For Your Product: 5 Pricing Strategies Every Entrepreneur Should Know

By |2017-03-01T17:21:32+01:00April 26th, 2015|Growing your business..., Know the Basics|

One of the secrets to business success is knowing how to set the best price for your product or service. If you set your price too high, you may scare away customers and favour your competition. If your price is too low, you may be losing profits and running your business at a loss. Is there [...]

How To Start A Successful Business In Africa With $100 or Less. Here Are 5 Entrepreneurs Who Did It!

By |2017-03-01T17:21:33+01:00March 4th, 2015|Business ideas, Get Inspired!, Starting your business...|

There are two myths that are often associated with success in business. One is that you need a considerable amount of capital. The other is that it could take you many years to beat the odds of success when you start with nothing much in hand. Because of these myths, many people have become paralyzed [...]

The Power of Business Partnership – How To Start Your Dream Business Even If You Don’t Have Enough Capital

By |2017-03-01T17:21:35+01:00November 2nd, 2014|Know the Basics, Starting your business...|

The power of business partnership is amazing. It's a highly effective business model more African entrepreneurs should consider. Six months ago, I had a brilliant idea to develop a new food product that could be very successful if I can bring it to the market. It was one of those possessive ideas that made me [...]