Pricing can be a gamechanger in a business. It is one of those small changes you can make in your business that can yield surprising and outsized results. A lot of businesses are leaving money on the table because their prices are much lower than they should be. Some other businesses are struggling to make [...]
How important is the name of a business? Does it make any difference what you call your business or name your products? Will anyone really care? You will be surprised. Choosing a good name for your business or products brings in much more than commercial benefits. It has strong psychological benefits too. Like a child [...]
What do you do when you have a good, well-paid job, but still feel an unstoppable itch to express your entrepreneurial potential? Can a job and a business co-exist, or do you have to choose one and leave the other? Should you keep your job and run your startup as a side business, or should [...]
You're excited. After weeks of planning and strategizing, your business or new product is now ready for launch. After all the time, sweat and money you've spent developing your concept, the day to earn your big reward has finally come. And sometimes when you're idle, you can't fight the urge to open the calculator app [...]
A customer at hand is worth two or more in the wild. The first time a person or company spends money on your product or service is a monumental event in your business. Still, many entrepreneurs miss opportunities for additional sales from existing customers and leave a lot of money on the table because they're [...]
Making the decision to shut down a business is one of the hardest and most emotional decisions an entrepreneur will ever make. After all the time, energy, passion, and money you've poured into the business, some entrepreneurs delay or postpone the crucial decision even when they know the business has become a sinking ship. While [...]
Lack of funding is one of the big reasons why many people with ideas and dreams cannot act on them. But really, is lack of capital a valid reason or just an excuse in disguise? How can aspiring entrepreneurs and passionate people with bright ideas get past the funding problem? In this interesting episode of [...]
What exactly is a niche and why should you think very seriously about carving a niche for your business? Is it better to be a generalist in business or a specialist? In starting or growing a business, should you try to grab a little bit of everything and capture a big share of the market, [...]
Selling is a superpower skill. The ability to sell, persuade, and influence other people is the most important skill any human can have. If you're good at selling, you're very likely to go far in life, business, relationships, politics, or any sphere of your existence you choose to excel in. In this interesting episode, John-Paul [...]
There is a lot of capital floating around in the world today. Still, many entrepreneurs on the African continent struggle to attract funding to start, grow, or turn around their businesses. Why do many entrepreneurs think funding is scarce when, in reality, the opposite is true? In this eye-opening episode, John-Paul Iwuoha discusses 5 important [...]
