Across the world, chameleons mean different things to different people.

Some consider this strange reptile to be a bad omen. Some other people think it’s poisonous. But there are others who absolutely love them and covet them as beautiful, unique and exotic pets. And these chameleon lovers will pay top dollar to own one.

And that’s why John Njiru, one of Africa’s very few chameleon farmers, is a lucky man. He started his chameleon farm in 2006 by collecting wild chameleons from the Mount Kenya region, and exports the chameleons to Europe.

Currently, John exports roughly 100 chameleons every single month.

In this interesting video, he shares a few interesting tips about the business. Although he speaks in Swahili, there’s an English voiceover that’ll help you get the whole gist of it.