The market for childrens’ toys and dolls is worth millions of dollars in Africa. With the highest fertility rates in the world, and the globe’s youngest population, the market for children’s playthings in Africa is definitely on a growth path.

In South Africa, one smart entrepreneur is carving an interesting niche in the ‘African doll’ arena. As most toys and dolls in the African market are modeled after Western characters, there is an interesting space for ‘African-looking’ dolls.

Maite Makgoba is the founder and CEO of Childish Trading & Manufacturing, a small company based in South Africa that’s leading the push for African dolls.

Watch, learn and get inspired. Is this a business idea that could work for you?