Listen to the Podcast!
The Smallstarter Business Podcast
Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.
If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.
You can listen, stream, or download the weekly podcasts on this page. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcasts and Google Podcasts.
Latest Podcast Episode
Most businesses depend on employees to function. But as your business grows, your employees will become key stakeholders. And they may start to ask for more. They could ask for higher pay and more privileges. Or more rights and improved work conditions. If you don’t handle these grievances, your employees [...]
Other Podcast Episodes
You see it everywhere. On social media, in magazines, and in casual gossip. We like to talk about successful entrepreneurs, how much money they have, and where they rank on the Forbes list of billionaires. We tend to see these people as successful INDIVIDUALS. But no single individual can build a fortune or a successful business entirely on their own. [...]
Can you love your job and still be a successful entrepreneur? It's very possible. In fact, some people prefer it this way. They don't want to give up the fulfillment, steady income, and professional achievement that comes from a full-time job. But on the other hand, they want to do something about their passions and business ideas. Is it possible [...]
Every business needs customers to survive. But like most people, I didn’t have any customers when I started my business years ago. I had to find the first client. And then I found the second, third, fourth client, etc. Till today, I still have some of my early clients who have stayed on with me. We have become friends and [...]
Many of the world’s most successful companies have one secret power. They know how to use OPM. Coca-Cola uses it. ExxonMobil uses it. And several other multinationals love to use OPM. OPM = Other People’s Money. Many of these businesses know how to use their market power to leverage other people’s money to run and grow their businesses. And if [...]
The ability to negotiate well is a very powerful business skill. It can save you a lot of money. And it can also make you a lot of money if you know how to use it well. In business, you have to negotiate with people all the time. These people could be your customers, employees, suppliers or distributors. They could [...]
There are only 3 ways a business can make money in this world. It can sell products. It can sell services. Or it can sell both. But is there any advantage in selling a product instead of a service? Or is it easier and more profitable to sell services instead of products? This is a question most entrepreneurs must consider [...]
There are two things that can kill a business. The first is capital or funds. Many businesses die early because they can’t access the funds they need to grow or scale the business. But when you have the funds you need, the problem is solved. The second thing that kills businesses is a much more stubborn problem. That thing is [...]
Should you give credit to your customers? I was training a group of entrepreneurs recently when this question came up. Credit is a very divisive topic for business owners. Some entrepreneurs love giving credit because it has helped to build their businesses. Some have lost money to customers who never paid back. And some others have a strong policy against [...]
Knowledge is money. People will pay for what you know. People will pay for what you can do. And that’s why most of the highest earners in today’s world make their money from knowledge. Lawyers, doctors, investment bankers, consultants, computer programmers, sales professionals, etc. All these people make money from specialised knowledge. But not all knowledge is valuable enough to [...]
Can you hate a company and still give them your money? It happens all the time. Take Facebook for example. Some people don’t use Facebook. They prefer Instagram or WhatsApp instead. But Facebook doesn’t care. It owns both Instagram and WhatsApp and will still get your time and money. Another example. Some people don’t like Coke because of its high [...]