The Smallstarter Business Podcast | Hosted by John-Paul Iwuoha2020-05-13T22:58:38+01:00

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The Smallstarter Business Podcast

Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.

If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.

You can listen, stream, or download the weekly podcasts on this page. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcasts and Google Podcasts.

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Latest Podcast Episode

SBP 018: The Best Way To Share Equity With Business Partners or Co-founders

HP, Apple, Google, Microsoft, and Procter & Gamble are examples of great businesses that were started and built by business partners and co-founders. When two or more bright people come together to contribute resources, great things can happen. While business partnerships are powerful, they can also be a two-edged sword. [...]

Other Podcast Episodes

SBP 017: Effective Time Management Tips for Busy Entrepreneurs

Yes, it's shocking. But it is true. Research now shows that up to 50 percent of entrepreneurs are likely to have at least one mental health breakdown in their lifetime. That's according to Michael Freeman, a psychiatrist, and psychologist at USC. Separate results by another researcher and psychotherapist, Dr. Paul Hokemeyer, confirms this. But he puts the number at 80 [...]

SBP 016: The Simple Rules I Use To Choose Between Business Opportunities

Time is money. It's something I've always heard since childhood. There is even a very popular old song in my country about it. But what does it really mean? I didn't realize what time=money really meant until I started running my own business. People are pained when they lose money. But when we lose time, it's not really a big [...]

SBP 015: Trying To Grow Your Business? You Need To Hear This

Growth is a beautiful thing That's why almost every entrepreneur is looking for new ways to grow their business. Growth brings in customers. Customers bring in sales. And sales increase the size and likelihood of profits. On top of the financial benefits, growth is good for the ego. Growth often attracts a lot of public attention, admirers, and media recognition. [...]

SBP 014: 5 Strategies for Setting the Best Price for Your Product or Service

Pricing can be a gamechanger in a business. It is one of those small changes you can make in your business that can yield surprising and outsized results. A lot of businesses are leaving money on the table because their prices are much lower than they should be. Some other businesses are struggling to make sales because their prices are [...]

SBP 013: How To Choose A Good Name for Your Business & Products

How important is the name of a business? Does it make any difference what you call your business or name your products? Will anyone really care? You will be surprised. Choosing a good name for your business or products brings in much more than commercial benefits. It has strong psychological benefits too. Like a child whose future is unknown, NOBODY [...]

SBP 012: Should You Quit or Keep Your Job To Start A Business

What do you do when you have a good, well-paid job, but still feel an unstoppable itch to express your entrepreneurial potential? Can a job and a business co-exist, or do you have to choose one and leave the other? Should you keep your job and run your startup as a side business, or should you quit your job and [...]

SBP 011: Top Reasons Customers Don’t Buy & What To Do About Them

You're excited. After weeks of planning and strategizing, your business or new product is now ready for launch. After all the time, sweat and money you've spent developing your concept, the day to earn your big reward has finally come. And sometimes when you're idle, you can't fight the urge to open the calculator app on your phone to look [...]

SBP 010: How To Sell More And Make More From New And Old Customers

A customer at hand is worth two or more in the wild. The first time a person or company spends money on your product or service is a monumental event in your business. Still, many entrepreneurs miss opportunities for additional sales from existing customers and leave a lot of money on the table because they're too focused on attracting new [...]

SBP 009: How To Know When It Is Time To Shut Down A Business

Making the decision to shut down a business is one of the hardest and most emotional decisions an entrepreneur will ever make. After all the time, energy, passion, and money you've poured into the business, some entrepreneurs delay or postpone the crucial decision even when they know the business has become a sinking ship. While shutting down a business is [...]

SBP 008: What To Do When You Have A Business Idea But No Money

Lack of funding is one of the big reasons why many people with ideas and dreams cannot act on them. But really, is lack of capital a valid reason or just an excuse in disguise? How can aspiring entrepreneurs and passionate people with bright ideas get past the funding problem? In this interesting episode of the Smallstarter Business Podcast, John-Paul [...]