Listen to the Podcast!
The Smallstarter Business Podcast
Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.
If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.
You can listen, stream, or download the weekly podcasts on this page. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcasts and Google Podcasts.
Latest Podcast Episode
SBP 072: How To Get Better At Business Development & Networking — Practical Insights from Cynthia Lareine
If people don’t know you, they can’t help you or do business with you. That’s why networking is so important in business. Through networking, many people have found investors, business partners, and very good suppliers and distributors. Unfortunately, many people are not so good at networking. Most people think networking [...]
Other Podcast Episodes
Your customers are not always right. Sometimes, this is especially true for angry customers. How do you handle a person who insults you, threatens you, and may likely tell other people bad things about your business? In your career as an entrepreneur, you will likely come across this kind of person. But guess what? Angry customers are a special gift [...]
A friend of mine recently shut down his restaurant business. It was painful to watch him go through it. I still remember how excited he was when he first started the business. I still remember his vision to expand the business into other cities in the country. I still remember how much time, energy and money he sacrificed for that [...]
Having an idea for anything is easy. But it is much harder to actually start. It could be a new business. A new product. Or a new sales strategy. So, what is the best way to start anything in business? Should you wait until you have all the resources you need so you can start BIG? Or should you start [...]
You cannot build your business alone. At some point, you will need other people to help you. Most of them will likely be employees who will work for you. That’s why every successful entrepreneur has to have good leadership skills. Because if you don’t know how to lead, nobody will follow you. But what is the best way to be [...]
Every business is looking for customers. The more customers you have, the better for your business. But there is one BIG problem with customers. They can easily leave you. Make a small mistake. Increase your prices. Or delay their orders. And some of them will leave you. They will leave you for another business that sells cheaper, better, or faster. [...]
Growth is a beautiful thing in any business. When you grow, you make more money, serve more customers, and hire more employees. But there’s something else that comes with growth. It’s called complexity. As your business grows, it becomes harder and harder to monitor everything. It becomes harder to monitor everybody that works for you, especially their actions and decisions. [...]
Most businesses depend on employees to function. But as your business grows, your employees will become key stakeholders. And they may start to ask for more. They could ask for higher pay and more privileges. Or more rights and improved work conditions. If you don’t handle these grievances, your employees may start to gang up against you. And trust me, [...]
You see it everywhere. On social media, in magazines, and in casual gossip. We like to talk about successful entrepreneurs, how much money they have, and where they rank on the Forbes list of billionaires. We tend to see these people as successful INDIVIDUALS. But no single individual can build a fortune or a successful business entirely on their own. [...]
Can you love your job and still be a successful entrepreneur? It's very possible. In fact, some people prefer it this way. They don't want to give up the fulfillment, steady income, and professional achievement that comes from a full-time job. But on the other hand, they want to do something about their passions and business ideas. Is it possible [...]
Every business needs customers to survive. But like most people, I didn’t have any customers when I started my business years ago. I had to find the first client. And then I found the second, third, fourth client, etc. Till today, I still have some of my early clients who have stayed on with me. We have become friends and [...]