The Smallstarter Business Podcast | Hosted by John-Paul Iwuoha2020-05-13T22:58:38+01:00

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The Smallstarter Business Podcast

Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.

If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.

You can listen, stream, or download the weekly podcasts on this page. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcasts and Google Podcasts.

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Latest Podcast Episode

SBP 023: How To Pay & Motivate People To Work for You And Build Your Business

It takes more than one tree to make a forest. That's why you need help. You will likely need help to grow your business to its full potential. You may need people who have the skills and experience you don't have. You may need people who have the access, contacts, [...]

Other Podcast Episodes

SBP 013: How To Choose A Good Name for Your Business & Products

How important is the name of a business? Does it make any difference what you call your business or name your products? Will anyone really care? You will be surprised. Choosing a good name for your business or products brings in much more than commercial benefits. It has strong psychological benefits too. Like a child whose future is unknown, NOBODY [...]

SBP 012: Should You Quit or Keep Your Job To Start A Business

What do you do when you have a good, well-paid job, but still feel an unstoppable itch to express your entrepreneurial potential? Can a job and a business co-exist, or do you have to choose one and leave the other? Should you keep your job and run your startup as a side business, or should you quit your job and [...]

SBP 011: Top Reasons Customers Don’t Buy & What To Do About Them

You're excited. After weeks of planning and strategizing, your business or new product is now ready for launch. After all the time, sweat and money you've spent developing your concept, the day to earn your big reward has finally come. And sometimes when you're idle, you can't fight the urge to open the calculator app on your phone to look [...]

SBP 010: How To Sell More And Make More From New And Old Customers

A customer at hand is worth two or more in the wild. The first time a person or company spends money on your product or service is a monumental event in your business. Still, many entrepreneurs miss opportunities for additional sales from existing customers and leave a lot of money on the table because they're too focused on attracting new [...]

SBP 009: How To Know When It Is Time To Shut Down A Business

Making the decision to shut down a business is one of the hardest and most emotional decisions an entrepreneur will ever make. After all the time, energy, passion, and money you've poured into the business, some entrepreneurs delay or postpone the crucial decision even when they know the business has become a sinking ship. While shutting down a business is [...]

SBP 008: What To Do When You Have A Business Idea But No Money

Lack of funding is one of the big reasons why many people with ideas and dreams cannot act on them. But really, is lack of capital a valid reason or just an excuse in disguise? How can aspiring entrepreneurs and passionate people with bright ideas get past the funding problem? In this interesting episode of the Smallstarter Business Podcast, John-Paul [...]

SBP 007: 3 Powerful Ways To Carve A Niche For Your Business

What exactly is a niche and why should you think very seriously about carving a niche for your business? Is it better to be a generalist in business or a specialist? In starting or growing a business, should you try to grab a little bit of everything and capture a big share of the market, or is it better to [...]

SBP 006: How I FINALLY Overcame My Fear Of Selling

Selling is a superpower skill. The ability to sell, persuade, and influence other people is the most important skill any human can have. If you're good at selling, you're very likely to go far in life, business, relationships, politics, or any sphere of your existence you choose to excel in. In this interesting episode, John-Paul Iwuoha explores the fears, limiting [...]

SBP 005: How To Attract Investors And Banks To Fund Your Business

There is a lot of capital floating around in the world today. Still, many entrepreneurs on the African continent struggle to attract funding to start, grow, or turn around their businesses. Why do many entrepreneurs think funding is scarce when, in reality, the opposite is true? In this eye-opening episode, John-Paul Iwuoha discusses 5 important areas that could significantly increase [...]

SBP 004: Is Capitalism The Best Option For Africa?

With a population of 1.2 billion people that is expected to double by 2050, Africa's future is threatened by two dangerous realities: growing poverty and a widening gap between the rich and poor. What is the best way for Africa to create enough wealth to eradicate poverty and distribute the wealth equitably to close the gap between rich and poor? [...]