Listen to the Podcast!
The Smallstarter Business Podcast
Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.
If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.
You can listen, stream, or download the weekly podcasts on this page. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcasts and Google Podcasts.
Latest Podcast Episode
You see it everywhere. On social media, in magazines, and in casual gossip. We like to talk about successful entrepreneurs, how much money they have, and where they rank on the Forbes list of billionaires. We tend to see these people as successful INDIVIDUALS. But no single individual can build [...]
Other Podcast Episodes
What kind of business do you want to build? The Indians and Lebanese, for example, are famous for building legacy businesses. The father builds a business that his kids can inherit and continue after he’s gone. As a result, they start getting their kids involved in the business from an early age. In America and Europe, the taste is different. [...]
I know some businesses that have never spent a single $$ on marketing. Still, they keep getting more customers. How’s that even possible? How do they do it? It’s the oldest marketing strategy ever created by entrepreneurs, but it still works very well even till today. It’s a marketing strategy your competitors will find hard to copy. And even if [...]
It's a wonderful feeling. After working so hard on your business, you have finally raised money from an investor. It feels so good to have big money in the bank. Now, you can stop worrying about paying rent and salaries, and focus on growing the business. But there is a problem. There's a contract you signed with the investor. It [...]
“I will give you a better price.” This is what many entrepreneurs say when they want to convince a customer to buy. By offering a lower price, you can beat the competition, right? But there’s a problem. Pricing is easy to copy. Most of your competitors can see what you’re doing and lowering their prices to attract customers too. And [...]
Good things take time. But we now live in a generation that sees patience as weakness and stupidity. We now live in an age of fast food, fast money, and fast results. Most people don't want to wait. We want the rewards right now. But building a valuable business takes time. It takes discipline, consistency, and patience. And for entrepreneurs [...]
What do you do when your business owes a lot of money? You took money from people close to you. And you also borrowed money from the bank. You asked for that money because of the belief and confidence you had in the potential of your business. But then, some things went wrong. The market changed. The product didn't sell [...]
When should you take out a loan to start or grow your business? A loan gives you the opportunity to use “other people’s money” to boost your business. It’s called ‘leverage.’ And it’s a financing strategy that many successful businesses use. But business loans are like fire. They can help you, but they can also hurt you. It all depends [...]
Can a small business have a strong brand? These days, “branding” is one of the fastest ways to make an entrepreneur or business owner spend money. The industry is booming, and it’s not surprising we have a lot of branding experts these days. But branding is a two-edged sword. If you understand the value of branding and use it to [...]
Raising money for a business is hard. Some people have been rejected by banks and investors so many times they’ve lost count. Still, every day, deals are being closed. And that’s because one of the key ways investors and banks make money is by giving money to entrepreneurs and businesses for interest or return. But that doesn’t mean getting their [...]
You have a very good product, but nobody is buying it. The few people who have tried your product say you’re far better than the competition. They say your product is better, more effective, and more affordable than other products out there. But if the product is so good, how come nobody is buying it? You feel invisible. Why would [...]