The Smallstarter Business Podcast | Hosted by John-Paul Iwuoha2020-05-13T22:58:38+01:00

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The Smallstarter Business Podcast

Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.

If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.

You can listen, stream, or download the weekly podcasts on this page. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcasts and Google Podcasts.

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Latest Podcast Episode

SBP 074: The 6 Specific Ways To Quickly Improve The Profitability Of Your Business

Many businesses are struggling to survive. And most of these businesses make either very low profits, zero profits, or serious losses. How to improve profits in a business is a major headache for entrepreneurs. After paying suppliers, salaries, rent, and other expenses, there is almost nothing left for the owner [...]

Other Podcast Episodes

SBP 064: The 6 Types of Advisers Every Entrepreneur Should Have

You see it everywhere. On social media, in magazines, and in casual gossip. We like to talk about successful entrepreneurs, how much money they have, and where they rank on the Forbes list of billionaires. We tend to see these people as successful INDIVIDUALS. But no single individual can build a fortune or a successful business entirely on their own. [...]

SBP 063: 5 Sales Strategies That Have Helped Me Well in Business

Can you love your job and still be a successful entrepreneur? It's very possible. In fact, some people prefer it this way. They don't want to give up the fulfillment, steady income, and professional achievement that comes from a full-time job. But on the other hand, they want to do something about their passions and business ideas. Is it possible [...]

SBP 062: 5 Sales Strategies That Have Helped Me Well in Business

Every business needs customers to survive. But like most people, I didn’t have any customers when I started my business years ago. I had to find the first client. And then I found the second, third, fourth client, etc. Till today, I still have some of my early clients who have stayed on with me. We have become friends and [...]

SBP 061: How To Grow Your Business With Other People’s Money

Many of the world’s most successful companies have one secret power. They know how to use OPM. Coca-Cola uses it. ExxonMobil uses it.  And several other multinationals love to use OPM. OPM = Other People’s Money. Many of these businesses know how to use their market power to leverage other people’s money to run and grow their businesses. And if [...]

SBP 060: How To Be A Better Negotiator — Insights from Ayuli Jemide

The ability to negotiate well is a very powerful business skill. It can save you a lot of money. And it can also make you a lot of money if you know how to use it well. In business, you have to negotiate with people all the time. These people could be your customers, employees, suppliers or distributors. They could [...]

SBP 059: Products or Services: Which One Makes A Better Business?

There are only 3 ways a business can make money in this world. It can sell products. It can sell services. Or it can sell both. But is there any advantage in selling a product instead of a service? Or is it easier and more profitable to sell services instead of products? This is a question most entrepreneurs must consider [...]

SBP 058: How To Find, Hire & Keep Good Employees in Your Business

There are two things that can kill a business. The first is capital or funds. Many businesses die early because they can’t access the funds they need to grow or scale the business. But when you have the funds you need, the problem is solved. The second thing that kills businesses is a much more stubborn problem. That thing is [...]

SBP 057: Should You Sell On Credit To Your Customers?

Should you give credit to your customers? I was training a group of entrepreneurs recently when this question came up. Credit is a very divisive topic for business owners. Some entrepreneurs love giving credit because it has helped to build their businesses. Some have lost money to customers who never paid back. And some others have a strong policy against [...]

SBP 056: How To Make Money From Your Knowledge And Time

Knowledge is money. People will pay for what you know. People will pay for what you can do. And that’s why most of the highest earners in today’s world make their money from knowledge. Lawyers, doctors, investment bankers, consultants, computer programmers, sales professionals, etc. All these people make money from specialised knowledge. But not all knowledge is valuable enough to [...]

SBP 055: A “House Brand” versus a “House of Brands”

Can you hate a company and still give them your money? It happens all the time. Take Facebook for example. Some people don’t use Facebook. They prefer Instagram or WhatsApp instead. But Facebook doesn’t care. It owns both Instagram and WhatsApp and will still get your time and money. Another example. Some people don’t like Coke because of its high [...]