The Smallstarter Business Podcast | Hosted by John-Paul Iwuoha2020-05-13T22:58:38+01:00

Listen to the Podcast!

The Smallstarter Business Podcast

Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.

If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.

You can listen, stream, or download the weekly podcasts on this page. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcasts and Google Podcasts.

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Latest Podcast Episode

SBP 053: How To Make Word-of-Mouth Marketing Work for Your Business

I know some businesses that have never spent a single $$ on marketing. Still, they keep getting more customers. How’s that even possible? How do they do it? It’s the oldest marketing strategy ever created by entrepreneurs, but it still works very well even till today. It’s a marketing strategy [...]

Other Podcast Episodes

Special Feature: John-Paul Iwuoha speaks with Andrew Evans on the Ace Weekly Podcast

In this special feature episode, I had the chance to speak with Andrew Evans on his amazing Ace Weekly Podcast. Andrew is a serial entrepreneur who is doing a lot of great work in promoting the mission of entrepreneurship. I am honored to have shared the stage with him as we discussed several important topics about Africa, entrepreneurship, COVID and [...]

Special Feature: John-Paul Iwuoha speaks with JLD on the Entrepreneur On Fire Podcast

I've listened to the Entrepreneurs on Fire Podcast for almost 7 years and I'm a big fan of John Lee Dumas. Entrepreneurs on Fire is an award-winning podcast that has featured many of the big names who work with entrepreneurs and people who are working hard to change the world. It was an honor to share the stage with JLD. [...]

SBP 043: How to Turnaround A Business That No Longer Makes Money

How do you turn around a business that no longer makes money? Sometimes, the problem is with the external environment. It could be that your market has changed, or your competitors have gained on you, or it could just be that your customers have moved on because they want something you don’t offer. Sometimes, the problem is internal. The fault [...]

SBP 042: How To Handle Rejections As An Entrepreneur

Human beings don't handle rejection very well. For most people, rejection is emotional. We feel insulted, angry, and heartbroken when other people push us aside like we don't matter. But when it comes to business, rejection can be a huge blessing in disguise. And every smart entrepreneur understands this. You will often face rejection when you try to sell your [...]

SBP 040: Should You Give Away Free Samples of Your Product?

Email is free. How come? If you’re reading this, it’s likely you don’t pay a dime to Google or Yahoo for mail services. Yet, both are multi-billion-dollar companies. If you watch YouTube, it’s free. If you use Facebook, Twitter, or any other social media, that’s free too. If you backup your photos and files online, it’s likely you use a [...]

SBP 041: How To Use The Right Message To Sell Anything

Nobody can read your mind. That’s why what you say, and how you say it, matters. This is especially true when you’re trying to communicate your ideas or trying to convince someone. Sometimes, it’s what you say and how you say it that makes a customer buy your product. Sometimes, it’s what you say that makes a person agree to [...]

SBP 038: The Amazing Power of Doing Small Things in Business

Happy New Year! I’m very grateful for the gift of a brand new year. If anything, last year reminded me that life, good health, and family are the most important assets any human can have. As you prepare for 2021, I’d love to share an important lesson with you. And I need you to pay close attention to it. The [...]