Listen to the Podcast!
The Smallstarter Business Podcast
Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.
If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.
You can listen, stream, or download the weekly podcasts on this page. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcasts and Google Podcasts.
Latest Podcast Episode
Business is all about risk. That’s what makes us entrepreneurs. People who have a low tolerance for risk choose a stable and predictable income. It’s called a salary. It always comes in at the end of the month. And that’s why most people prefer it. But if you choose to [...]
Other Podcast Episodes
Every business starts with a ‘honeymoon’ phase. That’s the period just before and after you start your business. It’s a period filled with excitement, confidence, and passion. You’re excited because you finally created something out of that idea you’ve always had. You’re confident because the future looks very bright. And you feel a lot of passion because you’re finally doing [...]
Two people can have the exact same business idea. But it’s the person with a better business model who will likely succeed. That’s why business models are so powerful. But what exactly is a business model? What does it mean? Here is a good example: Apple This month, Apple became the first company in the world to be worth more [...]
If you want to last long in business, you have to master the art of dealing with customers. Especially your difficult customers. If you don't handle them well, your difficult customers can become enemies of your business. And in these days of social media, it's very easy for your enemies to pull you down. They could badmouth your brand and [...]
About two months ago, I got an email from one of my clients. It had a PDF attachment. He was about to sign a deal with a potential investor who had agreed to invest $50,000 in his leather products business. After months of searching, he was very excited that the money he had been looking for was finally within his [...]
HP, Apple, Google, Microsoft, and Procter & Gamble are examples of great businesses that were started and built by business partners and co-founders. When two or more bright people come together to contribute resources, great things can happen. While business partnerships are powerful, they can also be a two-edged sword. In many cases, conflict and disagreement between business partners and [...]
Yes, it's shocking. But it is true. Research now shows that up to 50 percent of entrepreneurs are likely to have at least one mental health breakdown in their lifetime. That's according to Michael Freeman, a psychiatrist, and psychologist at USC. Separate results by another researcher and psychotherapist, Dr. Paul Hokemeyer, confirms this. But he puts the number at 80 [...]
Time is money. It's something I've always heard since childhood. There is even a very popular old song in my country about it. But what does it really mean? I didn't realize what time=money really meant until I started running my own business. People are pained when they lose money. But when we lose time, it's not really a big [...]
Growth is a beautiful thing That's why almost every entrepreneur is looking for new ways to grow their business. Growth brings in customers. Customers bring in sales. And sales increase the size and likelihood of profits. On top of the financial benefits, growth is good for the ego. Growth often attracts a lot of public attention, admirers, and media recognition. [...]
Pricing can be a gamechanger in a business. It is one of those small changes you can make in your business that can yield surprising and outsized results. A lot of businesses are leaving money on the table because their prices are much lower than they should be. Some other businesses are struggling to make sales because their prices are [...]
How important is the name of a business? Does it make any difference what you call your business or name your products? Will anyone really care? You will be surprised. Choosing a good name for your business or products brings in much more than commercial benefits. It has strong psychological benefits too. Like a child whose future is unknown, NOBODY [...]