The Smallstarter Business Podcast | Hosted by John-Paul Iwuoha2020-05-13T22:58:38+01:00

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The Smallstarter Business Podcast

Tune in to John-Paul Iwuoha’s unique weekly podcasts for practical tips, advice, and insights that’ll improve your chances of starting, growing, or turning around your business.

If you’re an African entrepreneur, or you do business (or plan to do business) in Africa, you’ll love how John-Paul thinks and talks about strategy, market entry, sales and customer acquisition, growth, expansion, raising capital, developing strong business systems, leadership, and hiring capable and loyal people on your team.

You can listen, stream, or download the weekly podcasts on this page. The podcasts are also available on all podcast platforms, including Spotify, Apple Podcasts and Google Podcasts.

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Latest Podcast Episode

SBP 064: The 6 Types of Advisers Every Entrepreneur Should Have

You see it everywhere. On social media, in magazines, and in casual gossip. We like to talk about successful entrepreneurs, how much money they have, and where they rank on the Forbes list of billionaires. We tend to see these people as successful INDIVIDUALS. But no single individual can build [...]

Other Podcast Episodes

SBP 054: The 4 Types of Businesses Most Entrepreneurs Have

What kind of business do you want to build? The Indians and Lebanese, for example, are famous for building legacy businesses. The father builds a business that his kids can inherit and continue after he’s gone. As a result, they start getting their kids involved in the business from an early age. In America and Europe, the taste is different. [...]

SBP 053: How To Make Word-of-Mouth Marketing Work for Your Business

I know some businesses that have never spent a single $$ on marketing. Still, they keep getting more customers. How’s that even possible? How do they do it? It’s the oldest marketing strategy ever created by entrepreneurs, but it still works very well even till today. It’s a marketing strategy your competitors will find hard to copy. And even if [...]

SBP 052: Tricky Clauses To Watch Out For In Contracts With Investors

It's a wonderful feeling. After working so hard on your business, you have finally raised money from an investor. It feels so good to have big money in the bank. Now, you can stop worrying about paying rent and salaries, and focus on growing the business. But there is a problem. There's a contract you signed with the investor. It [...]

SBP 051: How To Create A STRONG Competitive Advantage For Your Business

“I will give you a better price.” This is what many entrepreneurs say when they want to convince a customer to buy. By offering a lower price, you can beat the competition, right? But there’s a problem. Pricing is easy to copy. Most of your competitors can see what you’re doing and lowering their prices to attract customers too. And [...]

SBP 050: The Amazing Power of Discipline, Consistency and Patience in Business

Good things take time. But we now live in a generation that sees patience as weakness and stupidity. We now live in an age of fast food, fast money, and fast results. Most people don't want to wait.  We want the rewards right now. But building a valuable business takes time. It takes discipline, consistency, and patience. And for entrepreneurs [...]

SBP 049: How to Get Out of Debt When Your Business Owes A Lot of Money

What do you do when your business owes a lot of money? You took money from people close to you. And you also borrowed money from the bank. You asked for that money because of the belief and confidence you had in the potential of your business. But then, some things went wrong. The market changed. The product didn't sell [...]

SBP 048: [Business Loans 101] When And How To Use Loans to Start or Grow Your Business

When should you take out a loan to start or grow your business? A loan gives you the opportunity to use “other people’s money” to boost your business. It’s called ‘leverage.’ And it’s a financing strategy that many successful businesses use. But business loans are like fire. They can help you, but they can also hurt you. It all depends [...]

SBP 047: Timeless Principles for Building A Strong Brand for Your Business

Can a small business have a strong brand? These days, “branding” is one of the fastest ways to make an entrepreneur or business owner spend money. The industry is booming, and it’s not surprising we have a lot of branding experts these days. But branding is a two-edged sword. If you understand the value of branding and use it to [...]

SBP 046: The 10 Things Investors Want To Know Before They Give You Money

Raising money for a business is hard. Some people have been rejected by banks and investors so many times they’ve lost count. Still, every day, deals are being closed. And that’s because one of the key ways investors and banks make money is by giving money to entrepreneurs and businesses for interest or return. But that doesn’t mean getting their [...]

SBP 045: The Power of Channels — How To Make It Easy For Customers To Find You

You have a very good product, but nobody is buying it. The few people who have tried your product say you’re far better than the competition. They say your product is better, more effective, and more affordable than other products out there. But if the product is so good, how come nobody is buying it? You feel invisible. Why would [...]