A customer at hand is worth two or more in the wild. The first time a person or company spends money on your product or service is a monumental event in your business. Still, many entrepreneurs miss opportunities for additional sales from existing customers and leave a lot of money on the table because they’re too focused on attracting new customers.

Another big mistake some businesses make is to treat all customers the same by selling them the same standard product or service. We often make this mistake because we assume that every customer is only focused on the product and the price. The hard truth is a proportion of your customer base is willing to spend more money on your business if you can offer them value that justifies a higher price.

In another exciting episode of the Smallstarter Business Podcast, John-Paul explores 3 factors that differentiate all your customers, and 5 effective ways you can sell more and make more from your new and old customers and they’ll be so grateful for it.