HP, Apple, Google, Microsoft, and Procter & Gamble are examples of great businesses that were started and built by business partners and co-founders.

When two or more bright people come together to contribute resources, great things can happen.

While business partnerships are powerful, they can also be a two-edged sword.

In many cases, conflict and disagreement between business partners and co-founders can tear a business apart.

And one of the biggest causes of problems is ownership — how much equity a business partner or co-founder owns in a business.

In this episode of the Smallstarter Business Podcast, I share a powerful strategy for sharing equity in a business in a way that is so fair that it totally reduces the risk of conflict.