How do you convince people to buy what you’re selling?

Many people use logic.

Most people target the head.

Maybe if you show people the benefits of using your product, you can convince them to buy.

But guess what?

Logic does not always work.

And I’ll give you real examples.

Have you ever seen a CocaCola advert that shows the benefits of drinking Coke?

Have you ever seen a perfume ad that talks about the chemical formulas used to make the product?

Have you ever seen a Rolex advert that says anything about the utility of wearing a watch that only tells the time?

So, how come?

How come all these very successful businesses make a lot of sales without actually focusing on the thing that they sell?

Here’s the secret:

It’s all about emotion.

That’s why you need to listen to this

In this week’s episode of the Smallstarter Business Podcast, I discuss the two most powerful emotions that influence and convince people to buy.

If you’re not applying these tips in your sales, then you’re likely missing a lot of opportunities.

You’re going to learn a lot from this.

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