Nobody can read your mind.

That’s why what you say, and how you say it, matters.

This is especially true when you’re trying to communicate your ideas or trying to convince someone.

Sometimes, it’s what you say and how you say it that makes a customer buy your product.

Sometimes, it’s what you say that makes a person agree to become your supplier, distributor, or employee.

And when it comes to pitching to investors, what you say can make a big difference between getting their money or walking away empty-handed.

That’s why ‘messaging’ is so powerful.

If you know how to craft the right message for what you want to sell, you may not need to have a big marketing or advertising budget.

You’re going to learn a lot of useful stuff when you listen to this.