Every business is looking for customers.

The more customers you have, the better for your business.

But there is one BIG problem with customers.

They can easily leave you.

Make a small mistake. Increase your prices. Or delay their orders.

And some of them will leave you.

They will leave you for another business that sells cheaper, better, or faster.

That’s because customers will only buy from you IF it makes sense.

And that’s why “fans” are better than customers.

A fan will buy from you and stick with you even when it doesn’t make sense.

Even when you make mistakes, raise your prices, or delay their orders.

They may complain, but they will likely come back.

That’s the key difference between customers and fans.

A fan doesn’t just buy from your business, they actually believe in it.

They love your brand, your personality, your vision, and your values.

That’s why every business needs to look beyond customers.

That’s why every business needs to convert its customers into fans.

And that’s exactly why you should listen to this episode.

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