If people don’t know you, they can’t help you or do business with you.

That’s why networking is so important in business.

Through networking, many people have found investors, business partners, and very good suppliers and distributors.

Unfortunately, many people are not so good at networking.

Most people think networking is just about introducing themselves, shaking people’s hands, and giving out business cards.

It’s not surprising that we end up with a lot of business cards, but don’t have any solid contacts.

That’s why you need to listen to this.

This week’s episode of the podcast features an interview with an expert in business development and networking.

Cynthia Lareine is the founder of LGC Africa, a specialist business development firm.

In this episode, you will understand the key difference between marketing, sales, business development, and networking.

Cynthia also shares practical tips and insights on the “A-to-G” of good networking.

You’re going to learn a lot from this.