Some people claim that if you have a good product, customers will automatically find you.

Unfortunately, this is not always true.

The world is full of great products that cannot find customers.

It’s hard to penetrate any market with a new product, especially when nobody knows you or your business.

This is a common challenge faced by entrepreneurs who have a new startup or an existing business that has just introduced a new product.

This episode presents a roadmap that can help you overcome this obstacle.

You will learn the important questions and signals to watch out for that will lead you to the customers you seek for a new product.

Happy listening!