Why does it often seem that ‘nice’ people are easily taken advantage of in business?

And does this suggest that we have to be mean, nasty, and brutal to win in business?

The truth is, there are aggressive and domineering people out there who will take advantage of your “niceness”, generosity, and patience.

These people could be your customers, employees, suppliers, or investors.

In this episode of the Smallstarter Business Podcast, I share my thoughts on how nice people get exploited in business and some specific ways you can handle these situations without losing your decency.