99.99% of businesses sell a version of a product or service that already exists.

This means that if you plan to start a new business or launch a new product, you will likely be facing a crowded or competitive market.

Crowded markets can be a big advantage and a huge opportunity for newcomers. However, they also come with dangers and risks you need to watch out for.

In this episode of the Smallstarter Business Podcast, I explore the nature of crowded markets, their upsides, and their risks.

I also explore 5 specific strategies you can deploy to increase your chances of success when you enter a crowded or competitive market.

Happy learning!